California Privacy Rights
Effective Date: January 1, 2023
California residents have certain rights with respect to the personal information collected by businesses under the California Consumer Privacy Act ("CCPA"). See below regarding the information we collect and how we use it, as well as how to exercise rights under the CCPA and California's "Shine the light" Law.
In the past 12 months, we collected, used, shared, and sold (as defined within CCPA), the categories of personal information detailed in the chart below. As noted above, we sell personal information as that term is defined in the CCPA.
INFORMATION WE COLLECT AND HOW WE USE IT
| Categories of personal information collected | Business or commercial purposes for collection, use, and sharing personal information | Affiliates/Categories of third parties with whom personal information is shared for a commercial or business purpose | Affiliates/Categories of third parties with whom personal information is sold for CCPA purposes |
| Personal and online identifiers (such as first and last name, email address, phone number, usernames, or unique online identifiers) | To provide and improve the Services Personalize the Services, including assisting individuals with admissions and helping individuals get recruited Customer support partners Marketing and targeted advertising Security and fraud prevention Admissions and recruiting |
Customer support partners Marketing sponsors and partners Ad networks E-Commerce vendors Analytics services Technology service providers Leagues, Conferences, Colleges and Universities, and Governing Bodies Recruiters |
Marketing partners Leagues, Conferences, Colleges and Universities, and Governing Bodies Recruiters |
| Financial Account Information (such as credit card numbers, bank account information, Paypal account information) | To provide the Services To sell you merchandise and/or tickets |
E-Commerce vendors Payment providers Fraud and cybersecurity companies |
|
| Customer Profile Information (such as race, gender, age range, income range, ad demographics, academic information, sport information, photos, and videos) | To provide and improve the Services Personalization of the Services Direct marketing Targeted advertising Analytics Research and development Security and fraud prevention Admissions and recruiting |
Analytics services Ad networks Technology service providers Marketing sponsors and partners Leagues, Colleges and Universities, Conferences and Governing Bodies Recruiters |
Marketing partners Ad networks Leagues, Colleges and Universities, Conferences and Governing Bodies |
| Commercial and Transactional Information | To provide and improve the Services Customer support partners Analytics Research and Development |
Analytics services Technology service providers E-Commerce Vendors Leagues, Colleges and Universities, Conferences and Governing Bodies Recruiters |
Marketing partners |
| Communications with you (such as customer support messages, emails, chatbots, social media posts) | To provide and improve the Services Customer support partners |
Analytics services Technology service Providers E-Commerce vendors Customer Service Partners |
|
| Internet Activity Information (such as browsing history, search history, interactions with a website, email, application, or advertisement) | To provide and improve the Services Personalization of the Services Direct marketing Targeted advertising |
Technology service providers Analytics services Ad networks |
Marketing partners Ad networks |
| Performance Data (including movement output, information about your wellbeing and sleep habits, heart rate information, height body composition, health assessment information, etc.) | To provide and improve the Services Personalization of the Services Enhancing event, competition and training experiences Research and Development Analytics Recruiting |
Technology Service Providers Marketing sponsors and partners Leagues, Colleges and Universities, Conferences and Governing Bodies Recruiters Analytics Services |
Marketing partners Ad networks Leagues, Colleges and Universities, Conferences and Governing Bodies |
| Education/Academic and learning information | Admissions and class placement To provide and improve the Services Personalization of the Services Research and development Class selection Recruiting |
Technology service Providers Leagues, Colleges and Universities, Conferences and Governing Bodies Recruiters |
Leagues, Colleges and Universities, Conferences and Governing Bodies |
| Non-Precise Geolocation information (such as zip or area code, state, country) | To provide and improve the Services to you Personalization of the Services Fraud and cybersecurity Direct marketing Targeted advertising |
Ad networks Technology service providers Marketing sponsors and partners Leagues, Colleges and Universities, Conferences and Governing Bodies Recruiters |
Marketing partners Ad networks Leagues, Colleges and Universities, Conferences and Governing Bodies Recruiters |
| Precise Geolocation (such as full address or specific location while at an event) | To provide and improve the Services to you Personalization of the Services Direct Marketing Fraud and cybersecurity |
Ad Networks Technology service providers Marketing sponsors and partners Leagues, Colleges and Universities, Conferences and Governing Bodies Recruiters |
Marketing partners Ad networks Leagues, Colleges and Universities, Conferences and Governing Bodies |
| Sensory information (such as audio, video, photos, electronic, visual, or similar information) | To provide and improve the Services, for example, when you interact with certain apps at our school, camps, events or competitions, including, uploading of photos and videos Personalization of the services Marketing and promotion of the Services Enhancing live event experiences Research and development |
Technology service providers Marketing sponsors and partners Leagues, Colleges and Universities, Conferences and Governing Bodies Recruiters |
Marketing partners Leagues, Colleges and Universities, Conferences and Governing Bodies |
| Dietary Preferences | To provide and improve the Services Personalization of the Services |
||
| Inferences drawn from the above information about your predicted characteristics and preferences | To provide and improve the Services Personalization of the Services Direct marketing Targeted advertising Analytics |
Ad networks Marketing sponsors and partners Technology service providers Analytics companies Leagues, Colleges and Universities, Conferences, and Governing Bodies Recruiters |
Marketing partners Ad networks Leagues, Colleges and Universities, Conferences and Governing Bodies Third party data providers Recruiters |
| Other information about you that is linked to the personal information above | To provide and improve the Services Personalization of the Services |
Ad networks Marketing sponsors and partners Leagues, Colleges and Universities, Conferences and Governing Bodies Recruiters |
Marketing partners Ad networks Leagues, Colleges and Universities, Conferences and Governing Bodies Recruiters |
We may also use personal information we have about you:
- as necessary if we believe there has been a breach of the registration materials, Terms of Use or the rights of any third party,
- as necessary to assist in the investigation of potential criminal activity or other activity that is in violation of our rules, regulations and policies, including, but not limited to, the Aroundthedirt.com;
- to comply with legal and regulatory requirements.
We combine personal information we receive from other sources with personal information you give to us and personal information we collect about you. We use this combined information for the purposes set out above. We may use data that has been anonymized or aggregated without limitation in a lawful manner.
California residents have certain rights with respect to the personal information collected by businesses under the CCPA. If you are a California resident, you may exercise the following rights regarding personal information about you, subject to our ability to verify your request and certain other limitations:
- Information about You. You may ask for us to state what categories of personal information about you we have, and the categories of sources from which we collect personal information about you;
- Receive a Copy of Your Data. You may request the categories and specific pieces of information (if any) we have about you, the categories of personal information that we have disclosed about you for a business purpose, and the categories of third parties with which we have shared personal information in the previous 12 months.
- Delete Your Data. You may request that we delete the personal information we have collected from you.
- Do-Not-Sell. You may opt out of our sale(s) of personal information about you, as "sale" is defined by California law.
- Non-Discrimination. California law prohibits discrimination against you for exercising your privacy rights.
In addition, California's "Shine the Light" law permits users of our Services, who are California residents to request certain personal information regarding our disclosure of personal information to third parties for their direct marketing purposes.
HOW TO EXERCISE YOUR CALIFORNIA PRIVACY RIGHTS
To exercise your "Do-Not-Sell" right you can either call toll free: 1-833-448-4797, or complete a "Do-Not-Sell" email to contact@aroundthedirt.com.
To Exercise any other rights, you can call us at the same number Data Subject Request 1-833-448-4797 or complete an email to contact@aroundthedirt.com
Verification Process and Required Information. All requests must be verified. Some requests, including receiving a copy of personal information about you or requests made by an agent claiming to be acting on your behalf, are subject to heightened requirements. If we cannot verify your identity based on the personal information provided, a request for a copy of personal information about you shall be treated as a request for information and if we cannot verify your identity, a request to delete personal information may be treated as a request to opt-out of the sale of personal information.
Authorized Agent. You may designate an authorized agent to make a request on your behalf. An Authorized Agent must have written documentation of their authority to act on your behalf, such as a Power of Attorney.