William Johnson
Founder
William Johnson is a dedicated father of two beautiful daughters and a seasoned professional with a rich background in the consumer package goods industry. With an illustrious career spanning decades, William has honed his expertise while working for renowned companies such as Miller Brewing Co., PepsiCola North America, Allied Domecq, Constellation Brands, and MillerCoors.
In 2008, William embarked on a bold entrepreneurial journey, departing from corporate America to establish his own marketing agency, P360 Marketing. Under his leadership, P360 Marketing flourished into one of the premier minority-owned marketing agencies in Arizona, earning national and international recognition for its outstanding work.
Driven by his passion for baseball and softball, William initiated a passion project in 2016, inspired by his daughters' involvement in softball. This endeavor evolved into SFS Athletic Training, a leading baseball/softball training facility renowned for its excellence in hitting instruction in Arizona.
Recognizing the need for a comprehensive resource in the softball community, William founded the Facebook community page "Around The Dirt" in 2019. The platform quickly garnered a dedicated following, providing a space for teams, parents, athletes, trainers, and tournament directors to engage in discussions about all aspects of softball.
However, William saw the potential for a more robust platform that could better serve the community's needs. Thus, the "Around The Dirt" web platform was born, offering enhanced features and functionalities to cater to the growing demands of its members.
With his entrepreneurial spirit, commitment to excellence, and dedication to serving the softball community, William Johnson continues to make a significant impact both on and off the field.
Erin White
President
With a diverse background as an athlete, coach, and educator, Erin gets to combine all of her passions as President of Around the Dirt. She has over 14 years of dedicated experience transforming youth softball catchers into formidable collegiate competitors through her small business, Gear Up Catching. As a former high school history teacher with a Master's in secondary education, Erin brings to the team an impressive ability to lead with positivity, educate passionately, and instill values that transcend the sports arena. Her journey from Arizona's club softball scene to multiple state championships in high school, and subsequently playing college softball at Grand Canyon University, forms the foundation of her deep-seated passion for the game and mentoring young athletes.
Her primary focus revolves around overseeing our dynamic team and guiding their growth, conducting immersive product education sessions, and presenting ATD's ability to serve and support all things ‘Around the Dirt'.
Beyond the dirt, Erin revels in the joys of parenthood with her amazing husband, who is also a teacher. They share three incredible kids—a son Mason and vibrant twin daughters, Renley & Radley. When not immersed in the world of sports and education, you'll find Erin indulging in her love for live music, discovering new bands, traveling, and enjoying quality time with family.
A motto that echoes through Erin’s life and resonates within ATD is: "The attitude of the team reflects the leadership of the captain."
Molly Smith
Chief Marketing Officer
With an impressive 21 years of experience playing softball, Molly’s dedication to the sport has been unwavering. Her experience goes far beyond playing, as she received a full scholarship to Sacramento State and graduated in the top 5%. After graduating in 2013, Molly began sharing her expertise with the next generation of players through coaching.
Molly’s leadership and game understanding are the pillars behind her success on and off the field. Her wealth of knowledge and skills acquired over the years makes her an invaluable asset to Around the Dirt as the Marketing Director.
When ATD team and community members interact with Molly, they witness her prowess not just in catching game-changing pitches but also in her strategic marketing contributions, elevating ATD’s presence and reach.
Off the diamond, Molly’s life is just as fulfilling. Married to her loving husband, James, Molly is a devoted mother to three boys, Jorden, Malaki, and Titus. Balancing her family life with her career and the sport she loves, Molly showcases the true essence of determination and resilience.
Molly’s impact transcends boundaries, leaving a lasting impression on everyone she encounters. Her favorite quote, "Aspire to inspire," perfectly encapsulates her outlook on life and her career.